Judge Profile

Keith Chia

Keith Chia

Head group brand & marketing

Great Eastern

Keith’s marketing career spans across a diverse range of industries covering travel, payments and financial services operating across multiple geographies across Asia.

As Head of group brand and marketing at Great Eastern, Keith is responsible for Brand, Sponsorships and Corporate Communications, Digital Marketing, Customer Segments and Loyalty Marketing.

Prior to Great Eastern, he was Vice-President of customer marketing at MasterCard where he led the regional customer strategy to drive marketing programs and portfolio optimisation activities for key accounts across South East Asia.
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