Director of marketing & communications
Science Centre Singapore
In Feb 2017, Gerald relinquished his role at KidsSTOP™ as part of career development and was re-designated as director, marketing & communications for Science Centre Board and its group of attractions. In this role, he oversees the group’s marketing and branding strategies, public relations and corporate communications.
With more than 25 years of varied experience in strategic planning, marketing, business development, communications, guest experience, including the management and operations of childcare centres, swim school, membership and group insurance programmes, as well as full-fledged recreational clubs including a S-league professional soccer club, Gerald brings considerable experience to furthering the board’s key objectives and to attracting new audiences.
Gerald’s academic qualifications include a double-major degree in Psychology and Communication Studies, as well as post-graduate diplomas in Business Administration, Marketing, Marketing Communications and Performance & Consumer Analytics. A former sports-scholar in school, he loves spending quality time with his family through sports activities during his free time. He also enjoys travelling with his family. Gerald is an active volunteer in the grassroots and at a Singapore Premier League soccer club. He is also the immediate past president of the Ministry of Hospitality in his church.