Senior director of marketing and communications - Asia
Ultimate Fighting Championship
Feryal Hemamda is a marketing and communications strategist who leads the growth of the UFC brand across Asia; culminating in the delivery of sold-out live events across the region, increased demand from fans and media and the delivery of valuable partnerships across the region. With 18 years of experience, Feryal is a catalyst for success, seamlessly integrating business objectives with market and consumer needs. Landing coverage in print, digital and broadcast outlets worldwide, including BBC Worldwide, Fox Sports, ESPN, Forbes, Wall Street Journal, South China Morning Post and Reuters.
Feryal holds a BA in communications from the University of Lincolnshire.