Judge Profile

Agnes Lim

Agnes Lim

Director, marketing communications

Land Transport Authority

Agnes Lim joined the Land Transport Authority in 2011 and is the director for marketing communications. She is responsible for strategic communications planning, public communications, marketing, event management and social media.


Since 2011, Agnes has been working on campaigns to build public awareness and adoption of gracious commuting behaviours. The annual ‘Graciousness on Public Transport’ campaign that she spearheads has seen more than a 60% increase in the Commuter Graciousness Index. Other successful high profile events that she has organised include the Opening of the Downtown MRT Line, which saw over 350,000 visitors.
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