Finalists

Creative Ideas

3radical

DBS Virtual Conference
Brand:  DBS

Hustle & Bustle

Maybank Private Wealth 5th Anniversary Gala Dinner
Brand:  Maybank Private Wealth

MOI

Red Hat Forum, ASEAN Series 2018
Brand:  Red Hat Asia Pacific Pte Ltd

motion – the creative influence

A Life Well Lived in Perspective
Brand:  Prudential Assurance Company Singapore

Triplex Events Pte Ltd

Singapore Week of Innovation & Technology 2018
Brand:  National Research Foundation

Twist Media

Sky Premium Launch Event
Brand:  Sky Premium International Pte Ltd

Adi Media Pte Ltd.

TWILIGHT: Proudly Local
Brand:  Adi Media Pte Ltd.

AXIS GROUP ASIA

Culture Cartel 2018
Brand:  Culture Cartel

AXIS GROUP ASIA

PUMA TRAIN 24 Seven
Brand:  Puma Sports SEA

DSTNCT

SHINE Festival / YOUTHx
Brand:  National Youth Council

Hatchery Design Studio

#ChasingRooster
Brand:  Sqkii

Hustle & Bustle

Fullerton Concours d'Elegance
Brand:  The Fullerton Heritage

Kinetic Singapore

MINI Extraoddinary
Brand:  MINI Singapore

Publicis Singapore

Audi Brand Experience Singapore 2018
Brand:  Audi Singapore

Tribal Worldwide/ DDB Group

Heineken Festive Campaign
Brand:  Asia Pacific Breweries Singapore

Tribal Worldwide/ DDB Group

The Supreme Showdown
Brand:  ExxonMobil Asia Pacific

DSTNCT

Hyperplay
Brand:  Riot Games

FALCON AGENCY

Meet the Sydneyporeans Season 2
Brand:  Qantas/ Destination NSW

GERMS

The Travel Insider
Brand:  UOB Cards

KRDS DIGITAL

Singapore Air Moments
Brand:  Singapore Airlines

Tribal Worldwide/ DDB Group

Caring Campaign
Brand:  Ministry of Culture, Community and Youth

Tribal Worldwide/ DDB Group

Drink Up
Brand:  Ministry of Communications and Information

UNTITLED PROJECT

THE MURAKA
Brand:  Conrad Maldives Rangali Island

Digitas Singapore

The A-Z of Parents
Brand:  Danone (Aptamil)

GERMS Digital

The Travel Insider
Brand:  UOB Cards

Kinetic Singapore

Fortunemoji
Brand:  The Society for the Prevention of Cruelty to Animals (SPCA)

Section

PlayStation’s 2018 Year-end Campaign
Brand:  Sony Interactive Entertainment (PlayStation)

TMRW Pte Ltd

Dunkin’ Donuts Deluxe
Brand:  Dunkin’ Donuts Singapore

Tribal Worldwide/ DDB Group

Caring Campaign
Brand:  Ministry of Culture, Community and Youth

Tribal Worldwide/ DDB Group

Heineken Festive Campaign
Brand:  Asia Pacific Breweries Singapore

Tribal Worldwide/ DDB Group

Santa’s Great Getaway by iShopChangi
Brand:  iShopChangi (Changi Airport Group)

Tribal Worldwide/ DDB Group

World’s First Hungry Ghost Chatbot
Brand:  Ministry of Culture, Community and Youth

AXIS GROUP ASIA

Culture Cartel 2018
Brand:  Culture Cartel

AXIS GROUP ASIA

PUMA TRAIN 24 Seven
Brand:  Puma Sports SEA

Clear Channel Singapore

Coke Break5
Brand:  Coca-Cola Singapore

Creaxis Design Pte Ltd

Tokidoki Theme Boat
Brand:  WaterB Pte Ltd

Hustle & Bustle

Fullerton Concours d'Elegance
Brand:  The Fullerton Heritage

Kinetic Singapore

MINI Extraoddinary
Brand:  MINI Singapore

TMRW Pte Ltd and iPossible Pte Ltd

BMW X2 Hunt
Brand:  BMW Asia

Tribal Worldwide/ DDB Group

Heineken Festive Campaign
Brand:  Asia Pacific Breweries Singapore

Tribal Worldwide/ DDB Group

The Supreme Showdown
Brand:  ExxonMobil Asia Pacific

UNTITLED PROJECT

THE MURAKA
Brand:  Conrad Maldives Rangali Island

Fox Networks Group Asia

What Makes SG
Brand:  Ministry of Communications and Information

Publicis Singapore

Eat, Drink, Shop Healthy Challenge – Sure Win
Brand:  Health Promotion Board

Publicis Singapore

Less Sugar. More Flavour.
Brand:  Health Promotion Board

Publicis Singapore

TEAM MORE VS TEAM LESS
Brand:  Health Promotion Board

Saatchi & Saatchi

The Future is Closer Than You Think
Brand:  Central Provident Fund Board

TBWA\Singapore

Why Gamble With Your Holiday?
Brand:  Singapore Tourism Board

Tribal Worldwide/ DDB Group

Caring Campaign
Brand:  Ministry of Culture, Community and Youth

Tribal Worldwide/ DDB Group

Future Economy – Committee on the Future Economy Phase 2: See New Possibilities
Brand:  Ministry of Communications and Information

Tribal Worldwide/ DDB Group

War Against Diabetes Kungfu Fighter: A Hero Rices
Brand:  Ministry of Communications and Information

Tribal Worldwide/ DDB Group

World's First Hungry Ghost Chatbot
Brand:  Ministry of Culture, Community and Youth

Kinetic Singapore

MINI Extraoddinary
Brand:  MINI Singapore

Publicis Singapore

Audi A7 – Do You Really Need a Reason?
Brand:  Audi Singapore

Publicis Singapore

Audi A8 - Like Only a Person Can
Brand:  Audi Singapore

Publicis Singapore

Less Sugar. More Flavour.
Brand:  Health Promotion Board

Publicis Singapore

TEAM MORE VS TEAM LESS
Brand:  Health Promotion Board

Saatchi & Saatchi

The Future is Closer Than You Think
Brand:  Central Provident Fund Board

Tribal Worldwide/ DDB Group

Caring Campaign
Brand:  Ministry of Culture, Community and Youth

Tribal Worldwide/ DDB Group

Heineken Festive Campaign
Brand:  Asia Pacific Breweries Singapore

Tribal Worldwide/ DDB Group

Safer Giving
Brand:  Ministry of Culture, Community and Youth

Tribal Worldwide/ DDB Group

War Against Diabetes Kungfu Fighter: A Hero Rices
Brand:  Ministry of Communications and Information

J. Walter Thompson Singapore

Visa Platinum Credit Card Re-launch Campaign – Make Family Time More Fulfilling
Brand:  HSBC Singapore

Jack Morton Worldwide and Golin

Magnum Hazelnut Praline Launch
Brand:  Unilever

Mercury Live

Mercedes-Benz: The New CLS
Brand:  Daimler South East Asia, Mercedes Benz Singapore

PROTOCOL

NESTLÉ KOKO KRUNCH MAXX LAUNCH
Brand:  NESTLÉ

Publicis Singapore

Audi A7 – Do You Really Need a Reason?
Brand:  Audi Singapore

Publicis Singapore

Audi A8 - Like Only a Person Can
Brand:  Audi Singapore

TMRW

Dunkin’ Donuts Deluxe
Brand:  Dunkin' Donuts Singapore

Tribal Worldwide/ DDB Group

DBS Live more, Bank less
Brand:  DBS Bank

Triplex Events

Singapore Week of Innovation & Technology 2018
Brand:  National Research Foundation

UNTITLED PROJECT

THE MURAKA
Brand:  Conrad Maldives Rangali Island

atomz

DreamWorks KouKou at Capitaland Malls
Brand:  Capitaland Malls Asia

Clear Channel Singapore

Standard Chartered Unlimited Cashback Pinball
Brand:  Standard Chartered Bank

JCDecaux Singapore

Global Selfie Campaign
Brand:  Pernod Ricard Global Travel Retail, The Absolut Company

Kinetic Singapore

MINI Extraoddinary
Brand:  MINI Singapore

Publicis Singapore

Eat, Drink, Shop Healthy Challenge – Sure Win
Brand:  Health Promotion Board

Publicis Singapore

Less Sugar. More Flavour.
Brand:  Health Promotion Board

Tribal Worldwide/ DDB Group

Caring Campaign
Brand:  Ministry of Culture, Community and Youth

Mandate Communications

MoneySense “Prudent Use of Unsecured Credit”
Brand:  Monetary Authority of Singapore

Mashwire

American Standard – Coffee Table Book
Brand:  Lixil International Pte Ltd

Publicis Singapore

Eat, Drink, Shop Healthy Challenge – Sure Win
Brand:  Health Promotion Board

Tribal Worldwide/ DDB Group

DBS Live more, Bank less
Brand:  DBS Bank

Tribal Worldwide/ DDB Group

DBS Multi-Currency Account - 2.5% on USD Deposits
Brand:  DBS Bank

TMRW

Pizza Huat Blossom
Brand:  Pizza Hut Singapore

Asia PR Werkz

KidZania Singapore’s SpookyTown: The Lost Carnival
Brand:  KidZania Singapore

Asia PR Werkz

World of Warcraft: Battle for Azeroth Singapore Launch
Brand:  Blizzard Entertainment Singapore

Creation Singapore

Cruising Through Time: Fullerton Concours d'Elegance
Brand:  The Fullerton Heritage

GERMS

INCOME ADVISERS: A DIFFERENT KIND OF INFLUENCERS
Brand:  INCOME

PROTOCOL

NESTLÉ KOKO KRUNCH MAXX LAUNCH
Brand:  NESTLÉ

Asia PR Werkz

We Are Total Defence
Brand:  Nexus, Mindef

Digitas

The A to Z of Parents
Brand:  Danone (Aptamil)

Kinetic Singapore

Fortunemoji
Brand:  The Society for the Prevention of Cruelty to Animals (SPCA)

Lion & Lion

Coca-Cola FIFA World Cup #PickYourTeam
Brand:  Coca-Cola

PROTOCOL

MAGGI HOT HEADS CHALLENGE
Brand:  MAGGI SINGAPORE

Publicis Singapore

Nespresso Summer Chill Out
Brand:  Nespresso Singapore

Publicis Singapore

TEAM MORE VS TEAM LESS
Brand:  Health Promotion Board

Tribal Worldwide/ DDB Group

Caring Campaign
Brand:  Ministry of Culture, Community and Youth

Tribal Worldwide/ DDB Group

War Against Diabetes Kungfu Fighter: A Hero Rices
Brand:  Ministry of Communications and Information

Tribal Worldwide/ DDB Group

The Original Cut
Brand:  McDonald's Singapore

DSTNCT

Hyperplay
Brand:  Riot Games

Hustle & Bustle

Leica Playground
Brand:  Leica Camera Asia Pacific

J. Walter Thompson Singapore

Visa Platinum Credit Card Re-launch Campaign – Make Family Time More Fulfilling
Brand:  HSBC Singapore

KRDS DIGITAL

The Hair Care Experience
Brand:  The Body Shop

Mandate Communications

“Forget Us Not” – Building a Dementia-Friendly Community Campaign
Brand:  Lien Foundation

Publicis Singapore

Nespresso Summer Chill Out
Brand:  Nespresso Singapore

Section

PlayStation’s 2018 Year-end Campaign
Brand:  Sony Interactive Entertainment (PlayStation)

TMRW and iPossible

BMW X2 Hunt
Brand:  BMW Asia

Tribal Worldwide/ DDB Group

#GuntingTheSeries
Brand:  Ministry of Communications and Information

Tribal Worldwide/ DDB Group

Santa’s Great Getaway by iShopChangi
Brand:  iShopChangi (Changi Airport Group)

Tribal Worldwide/ DDB Group

War Against Diabetes Kungfu Fighter: A Hero Rices
Brand:  Ministry of Communications and Information

FALCON AGENCY

Meet the Sydneyporeans Season 2
Brand:  Qantas/ Destination NSW

Goodfellas

Savour the Moment
Brand:  Malaysia Dairy Industries Pte Ltd

Saatchi & Saatchi

The Future is Closer Than You Think
Brand:  Central Provident Fund Board

Tribal Worldwide/ DDB Group

Caring Campaign
Brand:  Ministry of Culture, Community and Youth

Tribal Worldwide/ DDB Group

War Against Diabetes Kungfu Fighter: A Hero Rices
Brand:  Ministry of Communications and Information

Tribal Worldwide/ DDB Group

What’s Your MOVE?
Brand:  Manulife Singapore

Media Usage

3radical

DBS Virtual Conference
Brand:  DBS

Publicis Singapore

Galaxy Note8 – Little Moments. Bigger Things.
Brand:  Samsung Electronics

UNION

Halloween Horror Nights: Can You Run From Evil?
Brand:  Resorts World Sentosa

Capillary Technologies

Bata Club
Brand:  Bata Singapore

Creation Singapore

adidas: Sport18
Brand:  adidas Singapore

FALCON AGENCY

Canon Delighting You
Brand:  Canon Singapore

Happy Marketer

Marketing Goldmine - Combining Context & Intent-driven Signals
Brand:  NTUC Income

Publicis Singapore

Galaxy Note8 – Little Moments. Bigger Things.
Brand:  Samsung Electronics

Asia PR Werkz

The Craft Festival
Brand:  DFS Venture Singapore Pte Ltd

FALCON AGENCY

Meet the Sydneyporeans Season 2
Brand:  Qantas/ Destination NSW

GERMS

The Travel Insider
Brand:  UOB Cards

Happy Marketer

From Policy Scholars to the Change Makers of Tomorrow
Brand:  Lee Kuan Yew School of Public Policy

IMMedia Content

Shelf Health Programme
Brand:  Trax

IMMedia Content

Singapore Premium Banking
Brand:  Standard Chartered Bank

UM Singapore

Biore Bare Face Off
Brand:  Biore

UNTITLED PROJECT

THE MURAKA
Brand:  Conrad Maldives Rangali Island

Wild Advertising & Marketing

The Future is Closer Than You Think
Brand:  Central Provident Fund (CPF) Board

Asia PR Werkz

The Craft Festival
Brand:  DFS Venture Singapore Pte Ltd

Capillary Technologies

Bata Club
Brand:  Bata Singapore

GERMS

The Travel Insider
Brand:  UOB Cards

Happy Marketer

A Quantum Leap in Customer Experiences
Brand:  Royal Brunei Airlines

Hatchery Design Studio

#HuntTheMouse
Brand:  Sqkii

Publicis Singapore

Galaxy Note8 – Little Moments. Bigger Things.
Brand:  Samsung Electronics

Section

PlayStation’s 2018 Year-end Campaign
Brand:  Sony Interactive Entertainment (PlayStation)

Strategic DigitaLab (SPRG)

PSB Academy 2018 Lead Generation for Student Recruitment
Brand:  PSB Academy

Tribal Worldwide/ DDB Group

Santa’s Great Getaway by iShopChangi
Brand:  iShopChangi (Changi Airport Group)

UNION

Halloween Horror Nights: Can You Run From Evil?
Brand:  Resorts World Sentosa

Addiction Advertising

Accenture CEO Bookclub
Brand:  Accenture Singapore

Publicis Singapore

Galaxy Note8 – Little Moments. Bigger Things.
Brand:  Samsung Electronics

SCREAME

GSK Healthcare Professional Engagement
Brand:  GlaxoSmithKline Singapore

3radical

DBS Virtual Conference
Brand:  DBS

AXIS GROUP ASIA

Culture Cartel 2018
Brand:  Culture Cartel

AXIS GROUP ASIA

PUMA TRAIN 24 Seven
Brand:  Puma Sports SEA

DSTNCT

SHINE Festival / YOUTHx
Brand:  National Youth Council

Kinetic Singapore

MINI Extraoddinary
Brand:  MINI Singapore

Publicis Singapore

Audi Brand Experience Singapore 2018
Brand:  Audi Singapore

Rebel and Soul for Quintessentially

HSBC Jade - Origins of Luxury Series
Brand:  HSBC

AXIS GROUP ASIA

Culture Cartel 2018
Brand:  Culture Cartel

AXIS GROUP ASIA

PUMA TRAIN 24 Seven
Brand:  Puma Sports SEA

Jack Morton Worldwide and Golin

Magnum Hazelnut Praline Launch
Brand:  Unilever

Kinetic Singapore

MINI Extraoddinary
Brand:  MINI Singapore

Mindshare Singapore

Knorr Caipng
Brand:  Unilever, Knorr Singapore

motion – the creative influence

The Body Shop APAC Brand Showcase 2018
Brand:  The Body Shop APAC

FALCON AGENCY

Meet the Sydneyporeans Season 2
Brand:  Qantas/ Destination NSW

Kinetic Singapore

MINI Extraoddinary
Brand:  MINI Singapore

McCann Worldgroup Singapore

Beyond the Label - Mental Health Public Education
Brand:  National Council of Social Service

Mindshare Singapore

National Day Lifebuoy Pledge
Brand:  Unilever, Lifebuoy Singapore

Publicis Singapore

Less Sugar. More Flavour.
Brand:  Health Promotion Board

Publicis Singapore

TEAM MORE VS TEAM LESS
Brand:  Health Promotion Board, Singapore

atomz

Dementia Friends Mobile App Launch
Brand:  Agency for Integrated Care

FALCON AGENCY

Meet the Sydneyporeans Season 2
Brand:  Qantas/ Destination NSW

Jack Morton Worldwide and Golin

Magnum Hazelnut Praline Launch
Brand:  Unilever

Mindshare Singapore

KFC Goldspice- Better than Gold
Brand:  KFC Singapore

Mindshare Singapore

Magnum Pele Amber Launch/ Re-launch
Brand:  Magnum, Unilever Singapore

MRM//McCANN Singapore

Microsoft Local Business for Better
Brand:  Microsoft

Passion Peers

NIVEA Radiant Aura
Brand:  NIVEA BODY, Beiersdorf Singapore

Publicis Singapore

Audi A7 – Do You Really Need a Reason?
Brand:  Audi Singapore

Publicis Singapore

Audi A8 - Like Only a Person Can
Brand:  Audi Singapore

UNTITLED PROJECT

THE MURAKA
Brand:  Conrad Maldives Rangali Island

Capillary Technologies

Bata Club
Brand:  Bata Singapore

FALCON AGENCY

Canon Delighting You
Brand:  Canon Singapore

Happy Marketer

Breakthrough Lead Scoring Drives Revenue to New Heights
Brand:  NTUC Income

SCREAME

GSK Healthcare Professional Engagement
Brand:  GlaxoSmithKline Singapore

Tribal Worldwide/ DDB Group

Santa’s Great Getaway by iShopChangi
Brand:  iShopChangi (Changi Airport Group (S) Pte Ltd)

Clear Channel Singapore

National Steps Challenge Bus Arrival
Brand:  Health Promotion Board

Kinetic Singapore

MINI Extraoddinary
Brand:  MINI Singapore

Mindshare Singapore

Knorr Hao Chi Innovative OOH Sampling
Brand:  Unilever, Knorr Singapore

Publicis Singapore

Eat, Drink, Shop Healthy Challenge - Sure Win
Brand:  Health Promotion Board

Vizeum Singapore

Dynamic OOH Driving Sales
Brand:  foodpanda

Asia PR Werkz

The Craft Festival
Brand:  DFS Venture Singapore

FALCON AGENCY

HBO Audience Map for Social ROI
Brand:  HBO Asia

PROTOCOL

MAGGI HOT HEADS CHALLENGE
Brand:  MAGGI SINGAPORE

Publicis Singapore

Less Sugar. More Flavour.
Brand:  Health Promotion Board

Publicis Singapore

TEAM MORE VS TEAM LESS
Brand:  Health Promotion Board

SCREAME

Biore x Karma is a Bitch
Brand:  Kao Singapore, Biore

Wild Advertising & Marketing

The Future is Closer Than You Think
Brand:  Central Provident Fund (CPF) Board

DSTNCT

Hyperplay
Brand:  Riot Games

FALCON AGENCY

Canon Delighting You
Brand:  Canon Singapore

FALCON AGENCY

HBO Audience Map for Social ROI
Brand:  HBO Asia

Publicis Singapore

Galaxy Note8 – Little Moments. Bigger Things.
Brand:  Samsung Electronics

Publicis Singapore

Nespresso Summer Chill Out
Brand:  Nespresso Singapore

FALCON AGENCY

Meet the Sydneyporeans Season 2
Brand:  Qantas/ Destination NSW

Fox Networks Group Asia

What Makes SG
Brand:  Ministry of Communications and Information

McCann Worldgroup Singapore

Beyond the Label - Mental Health Public Education
Brand:  National Council of Social Service

Publicis Singapore

Less Sugar. More Flavour.
Brand:  Health Promotion Board

Publicis Singapore

TEAM MORE VS TEAM LESS
Brand:  Health Promotion Board