Marketing TV: Becoming A Social Business

Singapore - As more brands are leaping onto various social media platforms, industry experts talk about why that isn't the best strategy to adopt.Michael Brito, senior vice president of social business planning at Edelman, shares that brands should focus on being a social business, not merely a brand with a presence on social media platforms."Social business looks at the DNA of an organisation and asks, how can we communicate better, how can I talk with PR and marketing, how can I bring in customer support, IT and operations so that the entire office is connected and working together," he says.He adds a brand cannot have effective external conversations with customers without first being able to effective communicate within themselves.See full interview here.