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Marketers: Procurement's Not The Enemy

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Singapore - The relationship between procurement and marketing has improved significantly in the past decade, but the relationship can still yield a lot more, the World Federation of Advertisers (WFA) says.Globally, procurement and marketing are set to enjoy a much closer relationship, as more firms are emphasising on the significance of procurement.As such, WFA is urging more companies to recognise the value both divisions can bring to organisations.For the full story, click here.

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