All operations under the Marie France Bodyline, Bella Skin Care and Svenson Hair Centre brands have ceased operations in Indonesia, following its parent company Global Beauty International’s end of licensing agreement on 19 October 2018.
Global Beauty International said in a public announcement to affected customers that it would be transforming itself to bring its customers “an enhanced and refreshed experience in 2019.” They were informed on the morning of 13 February 2019 through SMS, e-mail, websites and social media.
Global Beauty International, which has been operating in Indonesia for 24 years, also carries brands such as Bella Marie France, Harvard Addhair Technologies, Clinic MF, and Men’s Skin Centres in Singapore, Malaysia, Hong Kong and Macau.
In a media statement, the company clarified, “Global Beauty International’s Indonesia operations is under a licensing agreement. This is unlike its operations in Singapore, Malaysia, Hong Kong and Macau that are wholly owned by Global Beauty International. Therefore, this transformation is specific to Indonesia and all operations in Singapore, Malaysia, Hong Kong and Macau remain unaffected. This is in an effort to transform its operations in Indonesia to better align with the standards it upholds in its other markets.”
In a statement to Marketing, a spokesperson said, “We are expediting the process of establishing our new Indonesia operations to allow our customers to return to enjoying our range of products, services and treatments in 2019.” The company will also be responding to all queries in a prompt manner meanwhile.
Existing customers in Indonesia are encouraged to send their names, contact numbers, email addresses and client numbers (if available) via the email addresses listed in the letter to ensure that they receive regular updates. They can also make contact over email or refer to Frequently Asked Questions on the brands’ websites if they have any questions.