Nissin Foods Holdings has entered into a three-year global partnership deal with English professional football club, Manchester United.
Through the partnership, Nissin hopes to take its brand global. The partnership with Nissin comes shortly after the club secured a deal with adidas worth a record £70 million annually.
Inspired by founder’s principle of “food and sports are the wheels to drive health” and embracing its corporate philosophy of a “Spirit of Challenge,” Nissin entered into this partnership with Man Utd to transcend language barriers through sports.
Koki Ando, CEO of Nissin Foods Holdings said it will start a new project in collaboration with athletes and sports teams through the partnership. He added that the slogan for this project is ‘Hungry To Win.’
Richard Arnold, group managing director of Manchester United Football Club said: “We are delighted to welcome Nissin into our exclusive family of Global Partners. The global demand for its instant noodles is over 105 billion servings per year and Nissin has a long tradition of innovation, challenging the industry with their products, setting a standard that has been emulated the world-over.”