Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Malaysian brands get in line with the #unboxchallenge

Malaysian brands get in line with the #unboxchallenge

share on

The Royal Malaysian Air Force (RMAF) is one of the latest to join in the viral #unboxchallenge and it may have just won consumers over with its post over the weekend featuring F18 fighter jet and missiles. The challenge, which involves unpacking elements inside a vehicle in a "flat lay" fashion, has grown popular with several government bodies and brands in Malaysia.The tweet by RMAF  was posted in an effort to drive the public to the Karnival Hari ATM event held at the naval ship base. It has garnered 2,500 retweets and 3,000 likes in four days.[embed]https://twitter.com/airforcenextgen/status/1177038536639299585[/embed]Several other uniformed groups in Malaysia, including the nation's army, navy and fire rescue teams, have joined in the fun. The move has scored headlines across multiple media outlets.Previously, industry players A+M spoke to said social media trends has helped break the barrier between government bodies and the everyday citizen. However, given the colloquial nature of social media, finding the right tone and maintaining professionalism for government bodies communicating on the platform are paramount. Deemed too casual, the weight of the message sent across gets diluted, yet the use of technical jargon might result in alienation of audiences as well.[embed]https://www.instagram.com/p/B2wUsB0nMg4/[/embed][embed]https://www.instagram.com/p/B2-v2HmFMDX/[/embed]Meanwhile, BMW's Regas Premium also took the chance in the #unboxingchallenge to show off the capacity of its largest car model and drive traffic to its upcoming roadshow. Online media company Rakita Malaysia showcased the video equipment as well as various tools and publicity materials required during events in its van. Rapid KL also heightened the challenge with a cool drone shot.[embed]https://www.instagram.com/p/B23dmMQBxiW/[/embed][embed]https://www.instagram.com/p/B254_kXAQZ5/[/embed]https://twitter.com/MyRapidKL/status/1177531701976694786[A+M's PR Asia will come to Malaysia this November, gathering together some of the finest minds in industry to explore the exciting and developing world of digital PR. Join us for a series of exclusive case studies, interactive and thought-provoking discussions at PR Asia on 20 November in Kuala Lumpur, Malaysia. Register now.] Read more: Brands have a field day roasting iPhone 11’s triple-lens ‘slofi’ camera SCDF once again a trendsetter jumping on TikTok platform, netizens approve Brands have a field day with #bottlecapchallenge

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window