SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Malaysia implements No-Call Registry System

After months of consideration, Malaysia’s Personal Data Protection Department (PDPD) has decided that a no-call registry system (NCRS) will be rolled out this year end.

A no-call registry system (NCRS) will be rolled out in Malaysia in the last quarter of the year. The objective of the system is to protect consumers from telemarketing spam.

A major move, this follows similar developments that have already taken place in countries such as New Zealand, Singapore, Hong Kong and the United Kingdom.

Communications and Multimedia Minister Datuk Seri Ahmad Shabery Cheek told New Straits Times that the system is to ensure that data users who do not want to receive calls from marketing agents to register their phone numbers through the system.

The system also prevents people’s personal information from being sold to third parties for marketing purposes.

The government is still reviewing best practices implemented for the system.

According to The Star, the NCRS will kick into operations when the Personal Data Protection Act (PDPA) 2010 (Act 709) enters the final phase of its implementation.

Implementation of the Act was done in three phases, with the first phase focusing on registration of data consumers and creating public awareness.

The second phase which emphasised compliance and assessment was started last April.

PDPA, which came into effect on Nov 15 last year, was introduced to regulate and protect the use of personal data in commercial transactions.

Under the act, there are 11 sectors classified as data users and that includes the communication, banking and financial institutions, insurance, health, tourism and hospitality, transport, education, direct selling, services, real estate and utilities sectors.

Shabery reported that the government has received a total of 14,884 applications from data users and data and data consumer organizations, according to The Star. This number exceeds their target of 8,500 applications.

Read More News

in Singapore by

Is the AOR model obsolete?

In an age where data and therefore digital is increasingly running the show, is the traditional AOR model redundant? Here are the ..

Trending

Leave a Reply

You must be logged in to post a comment.