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Malaysia Airports comes under spotlight for a ‘sweet’ reason

Malaysia Airports Holdings (MAHB) has come under the spotlight once again after a British tourist noticed that Kuala Lumpur International Airport (KLIA) was selling the Cadbury Dream bar, which was discontinued in the UK.

The British tourist had posted a picture of the Cadbury Dream bar on American discussion website Reddit, resulting in several UK chocolate lovers desperate to get their hands on the chocolate bar. Introduced in 2002, the chocolate bar was discontinued in the UK due to poor sales. However, there have been petitions by several fans to bring the product back.

In a statement to A+M, a spokesperson from Malaysia Airports Commercial Services said the news came as a nice surprise, adding that MAHB is constantly finding ways to curate a convenient, unique and memorable shopping experience for consumers. One of the ways is by offering a variety of globally-renowned products, which is in line with its goal of offering a joyful experience to travellers and enhancing total airport experience.

At the same time, MAHB also hopes that such an experience will “develop a sense of place among travellers” at KLIA, such that a mere mention of KLIA in future will lead to them to think of chocolates and vice versa.

“We would be happy if this news brings forth more travellers to Malaysia. Nevertheless, Malaysia Airports believes that any increase in the number of passenger traffic hinges on several factors and may not necessarily be based on one incident that went viral,” the spokesperson said. This includes its RtS2020 business plan of promoting connectivity hub and Total Airport Experience to overall Malaysia’s interesting propositions.

Since May, MAHB has launched several campaigns in conjunction with festive celebrations, such as Ramadan, Hari Raya Aidilfitri, as well as World Cup and Father’s Day. Recently, it launched its annual shopping campaign, featuring the Aston Martin DB11 as the grand prize. The spokesperson said that the campaigns are on-going until the end of December this year.

Read also:
MAHB aims to position Malaysia as global aviation hub with 4 new agreements
MAHB hits back at AirAsia saying it ‘chose to take statement out of context’
AirAsia calls out Malaysia Airports for ‘cherry-picking data to suit agenda’
Malaysia Airports partners Digi to launch e-wallet app in Kuching
Malaysia Airports picks MullenLowe Malaysia for creative duties
MAHB names interim CEO as MD Badlisham steps down
MAHB to invest RM30m in Airports 4.0 digital initiative, unveils MYairports app
MAHB eyes portfolio expansion to Asia and Europe
MAHB sees RM1bn traveller spend in 2017

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