Malaysia Airlines MH global team, along with M&C Saatchi Malaysia, have launched a campaign which will see over 20 Liverpool FC (LFC) fans worldwide getting to play at Liverpool’s Anfield Stadium. This is alongside renowned former LFC players Robbie Fowler and Gary McAllister.
The news follows the airline’s appointment as LFC’s global airline partner in 2016.
The month-long campaign launched with a 90-second video calls for fans to submit a video of why they are the biggest LFC fan and to show off their football skills. It has acquired close to 500 submissions worldwide both online and from on-ground recruitment in Malaysia through tie-ups with various radio stations and at the Malaysia Airlines Travel Fair (MATF).
Watch the video here:
The airline recently reported a “strong result” for Q4 2016 due to “accelerated” bookings, a focus on customer service, along with premium business traveller and all-inclusive economy fares.
In a statement to The Star, Peter Bellew, CEO of MAS said the airline finished 49% ahead of ts budgeted loss for the year 2016 and had identified a further RM400mill of cost reductions in 2017. He added last quarter saw a good performance in a challenging environment as staff worked hard to improve customer service which is reflected in increased bookings. He added at the core of the brand is “The Golden Rule – treat customers as you would wish to be treated yourself”.