Malaysia Airlines' flash sale celebrates second phase of its turnaround strategy

Malaysia Airlines has a new marketing push to celebrate the second phase of its turnaround. The campaign celebrates Malaysia Airlines’ position as the national flag bearer the airline with a two-day promotion, called “Here, There, Everywhere” on seats to selected destinations, both domestic and international, from as low as RM99 one way on Economy Class.The offer begins on 23 August and ends midnight the next day.Malaysia Airlines’ chief executive officer Peter Bellew said, “It has been a great year for the airline where we have put in place the foundations for growth. This campaign heralds the start of the national airline’s return where we celebrate with our loyal customers.  These great offers are all inclusive with no hidden charges.  All our fares come with free generous baggage allowance, great meals, free credit card charges and no hidden extras. Customers should book now and save big.”In July,Malaysia Airlines’ loyalty programme, Enrich, also ran a campaign offering members a chance to enjoy up to 50% off flight redemptions from Malaysia to Greater China. The campaign is called “Wo Ai Ni” and is exclusive to the Enrich members.The brand recently named Arved von zur Muehlen as chief commercial officer. He takes over from Paul Simmons who will be leaving in mid-September 2016. Meanwhile Peter Bellew recently took over the reign from Christoph Mueller as group managing director and chief executive officer of Malaysia Aviation Group (MAG). Prior to the appointment, he was chief operating officer.