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Malaysia adex to grow in 2013

The Malaysian Advertisers’ Association (MAA) forecasts adex growth for 2013, fueled by pre-and-post periods of the upcoming general elections.

At the MAA’s Annual General Meeting (AGM) on 30 April, president Khoo Kar Khoon (pictured) attributed the growth to the high volume of expenditure before the elections.

He also pointed out that those advertisers who had steered their campaigns away from the glare of the elections would roll them out in the second half of the year. The adex momentum will be maintained by the traditional festive seasons – Hari Raya, Deepavali and Christmas – and the Mega Sale promotions that take place in the second half of the year.

Khoo has also tagged great expectations for digital and social media, due in part to the advent of high-speed broadband, mobility, creative usage and consumer habits. “The digital industry is growing fast with more players coming into the business in providing new and alternative communication platforms. We will definitely witness the emergence of more digitally related creative, media or consumer communication agencies,” Khoo said.

At the AGM, he presented a comprehensive annual report of the activities and successes of the Association, and acknowledged the lack of top-notch young talent in the industry.

The Council responded to this issue with the introduction of the Co-Create Social Event series, which served as productive networking sessions, and the initiatives that were undertaken to guide and improve talent through the graduate fellowship programme.

Khoo urged Council Members as well as Members to remain steadfast in their support of the MAA as it is their strength that gives them the push to attain loftier goals.

“Our long-term objectives are to convey our vision and purpose to our Members and the industry. We need the Members to come together and contribute for us to meet these targets together and attain further progress,” Khoo said.

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