Magnolia, the Swiss CMS vendor, has set up an office in Singapore with the aim of enlarging its digital footprint in Asia Pacific.
Don Lee has been appointed as the lead for Magnolia’s Singapore office, and sales and marketing for Asia Pacific. An advocate of digital disruption and evolution, he previously managed complex portfolios of digital marketing solutions at IBM, Adobe and Epsilon. He is also a regular speaker on digital strategy and marketing automation. With over 15 years of experience, he provides digital marketing consulting in his spare time to Singapore government teams.
“Magnolia has assembled a passionate and credible source of CMS and digital experience professionals in the region,” Lee said.
“Singapore is fairly mature when it comes to digital marketing, and our close proximity to Magnolia’s services and development office in Vietnam will help augment our position in Asia. We already have clients in South East Asia, Australia and China, and we’re working to increase our brand awareness as well as to truly help more clients deliver exceptional digital experiences.”