Singapore – A local publisher has launched a magazine solely targeting gay men and advertisers that are reaching for the pink dollar.
Element magazine will cover topics such as fashion, fitness, sex and relationship as well as personality interviews which is aimed at being more relevant to them than other mainstream men’s lifestyle journals, said a note in its press release.
Current advertisers already on board are fashion brand Paul Smith, local nightspot Avalon, Small Luxury Hotel Group and underwear brand Private Structure, a spokesperson told Marketing.
At present, the government outlaws homosexuality under Penal Code 377A. While a debate has been raging on local shores for the law to be removed, the government has yet to budge on the issue.
When asked if the company had to obtain a government licence to publish the magazine, as with all publications looking to run in Singapore, the spokesperson said that the magazine would be published only online and not in print. The website is also hosted in the US instead of Singapore, therefore does not require a local publishing license, he added.
However, he said that the company would be seeking a government grant for the magazine still. “We want to be upfront with them (the government) about it.”
It is the only publication under Singapore-based Epic Media at present. The company also offers filming, photography and other creative services as part of its business model.
The magazine is due to launch soon at the end of this month, and will be published on a bi-monthly basis. The next issue will launch in May.
The publisher also has intent to reach out to other Asian gay communities in other markets. “It is based in Singapore, but we do not want to restrict ourselves from reaching out to other fellow Asian gay communities in other countries, so we will launch it purely on digital platforms such as the App Store and Android Market, which will enable its regional reach,” said the magazine’s publisher Noel Ng.
The magazine will also work closely with PinkDot 2013 to provide in-depth coverage on the event report for the second issue.