American department-store chain Macy’s is going to set foot in China with the launch of a Chinese e-commerce portal next year to capture the huge opportunities in the world’s largest e-commerce market.
The retailer announced the planned move last week at an event in Shanghai, according to PYMNTS.com.
Currently, its main Chinese digital representation is a storefront on Tmall Global, which launched last November, garnering the approximately 300,000 followers. Macy’s, as of yet, has released no plans to open a physical store in China.
Housing notable brands such as Kipling, Anne Klein, Tommy Hilfiger and Fossil, the department store is increasingly connecting with young Chinese shoppers through online shows. A show during New York Fashion Week attracted about 100,000 Chinese viewers and netted about 150 million posts to Chinese social network Weibo.