M1 looks to strengthen OTT content offering, partners TVB

M1 has partnered Television Broadcasts Limited (TVB) to offer M1 customers access to TVB programmes on-the-go via the TVB Anywhere SG mobile app.  Launched exclusively in Singapore, the TVB Anywhere SG mobile app serves as an alternative to traditional pay TV and most of the programmes will feature a dual track audio in Cantonese and Mandarin with English subtitles.“Customers today want more flexibility and freedom to enjoy a wide variety of content without any fuss. This new partnership with TVB gives M1 customers the convenience to seamlessly access and enjoy the best TVB entertainment across their mobile devices on M1’s superior 4G network, recognised for providing fastest speeds and connections1,” said P. Subramaniam, chief marketing officer, M1.He added that M1 will continue to strengthen its OTT proposition by offering a diverse suite of value-added services to customers. “This OTT content tie-up is the first of many more to come in the months ahead,” he added.“We are delighted to collaborate with a like-minded service provider like M1 to offer this premium streaming service to our viewers in Singapore. To meet the demand of a growing global Chinese-speaking market, this official mobile app provides our overseas viewers legitimate access to a wide collection of original programmes which are produced and owned by TVB,” said Terence Yau, assistant general manager, TVB International.