Berjaya Sompo Insurance has appointed Mawarni Adam (pictured) as the head of brand, marketing, and communications of the company, effective 2 February 2018.
Speaking exclusive to A+M, Mawarni said, in this newly-created role, she will be responsible for the overall branding, marketing, digital strategy and integrated communications, while also driving innovation, employee engagement and corporate social responsibility (CSR) for the company. She will also be working closely with the local and regional teams in developing and implementing impactful marketing strategies and supporting them in the execution of the plans. She will report to Futoshi Hanahara, deputy chief executive officer (CEO) of Berjaya Sompo.
Mawarni brings with her over 16 years of a rich mix of diversified experience in the marketing industry, where she held senior branding and marketing positions with regional and global companies, according to the company’s statement. Prior to the new role, Mawarni, was the director and brand strategist for M Consulting Asia, a brand and marketing consultancy firm she founded, but will now be dormant.
At M Consulting Asia, she helped start-ups and SMEs under her purview to achieve visibility and commercial success. Prior to founding M Consulting Asia, she was part of Tune Group, heading the regional marketing teams at Tune Insurance before moving on to AirAsia BIG Loyalty Programme in December 2013, working very closely with AirAsia’s commercial and ancillary teams.
Tan Sek Kee, CEO of Berjaya Sompo said Berjaya Sompo is in a new chapter of growth. As such, talent acquisition, development and a change in the company culture are crucial in making the growth happen.
“Therefore, strengthening the management team, the creation of this new role and bringing in talents like Mawarni, reflect the many steps we are currently taking to achieving those goals,” he added.
CEO Hanahara added, “Mawarni’s depth and diversity of professional experience along with her track record for delivering business growth will be invaluable in elevating the Berjaya Sompo brand.”
“I am thrilled to be joining Berjaya Sompo’s talented and dedicated team, to help drive the global brand direction and its localised go-to-market strategy, as we strive to redefine general insurance experience for our customers in Malaysia,” Mawarni said.
Berjaya Sompo, which is based in Malaysia, is a collaboration between Sompo Group and Berjaya Group. The company provides general insurance for individuals and corporations in Malaysia, with a current network comprising 20 offices and over 2,000 agents nationwide.
Back in September 2014, Sompo Group, which owns 70% of Berjaya Sompo, went through a global rebranding exercise. This was reflected on Berjaya Sompo’s logo with the red sphere and platinum ring, which “symbolises harmony, stability and connecting with people of the world to create a new level of trust.”
A brand slogan was also created, “Innovation for Wellbeing” to express the width of the business domain “not only insurance but also related services and the group’s will to be the best customer service provider, both at home and abroad.”