Luxury shopping site opens in HK

Hong Kong – Luxury shopping platform Luxup has opened in Hong Kong and Macau following its launches in London and New York.

The opening marks the start of Luxup’s roll-out to other Asian markets including mainland China, Korea, Singapore and Taiwan in the next few months.

Combining online and in-store shopping, Luxup works with luxury brands to offer members “brand passes” that give them exclusive, limited edition products and VIP shopping experience.

Participating brands include Loewe, Paul Smith, Valentino and Lanvin.

The platform also runs a global rewards scheme which allows members to collect points that can be redeemed for products or value added services. Brands that are part of this scheme include Dunhill in Hong Kong, Balenciaga in London and Marni in New York.

“Luxup offers its members unique passes into the insider’s world of fashion, wrapped up in the world’s first global rewards scheme for the luxury sector, as well as providing luxury goods retailers with a platform to target the high growth travelling customer segment,” said James Corsellis, joint CEO of Luxup.

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