Lux roped in a visually challenged photographer. Here's what the campaign looked like

Unilever's Lux through its latest campaign set out to prove beauty exists even beyond what the eye can see.It is doing so through a film Perfume Portraits, featuring Indian Bollywood star  Katrina Kaif as she is artfully photographed by Bhavesh Patel, a talented visually impaired photographer.The video is produced by Lux in collaboration with creative agency JWT. Perfume Portraits is directed by Sunhil Sippy, an accomplished director who has worked with some of India’s most highly regarded advertising film production companies.Watch went on behind the scenes here:http://youtu.be/y2NbWcqAGsohttp://youtu.be/L-3RuCEhGu4http://youtu.be/BMH_HWBWV_0With his camera, Patel immortalises the moment in which the fragrance of Lux Magical Spell brings out Katrina’s alluring confidence and feminine sensuality, "transforming it into something almost tangible and completely mesmerising," the agency says.Anne Radmacher, global vice president, Lux at Unilever, said: “Perfume Portraits illustrates Lux’s approach of creating fine fragrance experiences that redefine beauty, and take it beyond what the eye can see. An exquisite and artfully crafted perfume has the power to bring out a woman’s beauty and confidence, making her irresistibly captivating to others.”Perfume Portraits marks the first Lux campaign run in real-time across countries, directly from the Media Command Centre in Unilever Singapore. An innovative approach that brings together all agency and brand teams involved, the Media Command Centre enables Lux to track campaign developments quickly, and respond in an agile manner.Lux’s global agency team at the media centre comprised of their media agencies, PHD and Mindshare, and their global PR and social agency, Golin. The team were able to optimise their media spends and content engagement strategies directly from the Media Command Centre.The digital campaign lives on the HouseofLux.com, Lux’s own content engagement platform created with SapientNitro.Rahul Welde, vice president, Media, Unilever, Asia, Africa, Middle East, Turkey and Russia, said: “Lux is one of our leading brands and this campaign truly brings its unique proposition to life in a beautiful manner.""It has the magic of storytelling at its heart and we are powering it with media using some really cool techniques. Launched from our media command centre with real-time optimisation across multiple markets and platforms, we are leveraging data and insights in a unique manner. This is a great example for us of building brand love at scale in this connected world.”