Lux revamps image

Unilever’s skin care brand Lux has undergone a revamp –launching its product packaging.

Ahead of the launch of the campaign, Lux also conducted the Spark Research with more than 3,000 women in seven countries: Singapore, Brazil, China, India, Indonesia, Thailand and South Africa. The research found that when it comes to their relationships, almost three quarters (68%) of women are constantly thinking about ways to ignite the spark between themselves and their partners.

“The findings of the Lux Spark Research showed us women around the world associate igniting the spark with beautiful fragrance and touchably soft skin,” said Susanne Arfelt, marketing manager, Unilever Singapore.

Hence, she added, this product re-launch is to bring to life the Lux brand vision while putting “fine fragrance at the heart of all Lux beauty treats and is an essential part of the Lux brand DNA.”

The current campaign also aims reflects the brand vision in through consumer touch points such as rich colours, luxuriant visuals, and merchandising displays and has a refreshed packaging. A global campaign was also launched that runs across TV, out-of-home, print and digital channels.

Meanwhile, a House of Lux Singapore PR event was also held inviting the media guests, bloggers, and retail partners witnessed the unveiling of the new Lux collection. The Lux global team also launched a consumer platform to engage with consumers.



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