Luminous Experiential MSLGROUP names GM

Luminous Experiential MSLGROUP has appointed Xavier Daurian as general manager in Hong Kong.

Daurian will work closely with managing director Dave Low to expand Luminous Experiential MSLGROUP’s geographical presence and work together with agencies within Publicis to allow for integrated client solutions.

His previous client experiences include hospitality, PR and events for the Beijing Olympic Games and the Shanghai World Expo, the organisation of the APEC CEO Summit in Manila and the coordination of global events for brands like Roland-Garros (the French Open), Huawei and Michelin. Previous roles also include the position of general manager of Havas Sports and Entertainment in China.

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