Interpublic Group has promoted Luca Lindner to the role of president of its global advertising network McCann Worldgroup.
Linder has served as president for the Americas, Middle East and Africa at McCann since late 2012.
His promotion comes just weeks after Gustavo Martinez left his role as president of Asia and Europe at McCann Worldgroup to become global president at rival network JWT.
Harris Diamond, CEO at McCann Worldgroup described Linder as a key architect behind the success of McCann.
“Luca is a true globalist and has established himself as one of the industry’s most experienced multiplatform and global marketing leaders,” he said.
Lindner first joined McCann in August 2004 as CEO of McCann Mexico and deputy regional director of Latin America/Caribbean, and then rose to become Regional Director the next year.
He began his agency career at TBWA in Paris, and then served as managing director of TBWA Rome.
In a statement, Linder said brand marketers have greater need to balance global scope with local know-how, a combination he said the McCann network and business units have unmatched experience and expertise.
“Increasingly, whatever the market or the category, local or global, brands need three things to succeed: Integrated strategic leadership, multi-platform creative ideas and smart deployment to reach their consumers,” Lindner said.