Land Transport Authority of Singapore has appointed Dentsu Singapore to launch a public education campaign. The campaign is aimed at encouraging graciousness amongst commuters on public transport.
The campaign will be a part of the authority’s Graciousness on Public Transport programme which enters its fifth year in 2014. Dentsu Singapore was awarded following a four-way pitch in December 2013. Commencing in June 2014, the six-month project is Dentsu Singapore’s second campaign with the Land Transport Authority.
Rosalynn Tay, who is nearly a year into her role as the chief executive officer of Dentsu Singapore said: “Without tooting our own horn, I must say that it’s great to see the team coming out on top in such hotly-contested pitches.”
Dentsu Singapore’s portfolio includes Canon, Toyota, Marina Bay Sands, and Ministry of Trade & Industry Singapore. The agency boasts of a 80 member strong team offering integrated services across strategy, media, creative, digital, branding and entertainment.