The Land Transport Authority (LTA) of Singapore is searching for an agency partner. This is to assist in the provision of services for integrated communications and development of publicity materials. The tender was first launched just last week, with the submission for the RFP set to close on 11 April 2017.
In June last year, LTA appointed McCann World Group for its creative business. As part of the appointment, McCann will be responsible for developing and implementing public communication materials and initiatives.
LTA also worked with Dentsu on the Graciousness campaign and Affinity campaign. The agency was appointed in 2014.