LTA ropes in KRDS Singapore for social media help

The Land Transport Authority (LTA) has appointed KRDS Singapore as its social media agency. The account is worth SG$277,000, according to Gebiz.Agencies pitching for the account include Havas Media, IPG Mediabrands, M&C Saatchi, Rapidcloud Singapore, with GroupM and Qais Consulting making the shortlist.Earlier in March, LTA released a video that tugs at viewers’ heartstrings and brings up nostalgia with how Singapore’s public buses have changed over the years. Titled ‘Journey’, the spot follows a couple’s journey through the decades with the SBS bus, paralleled by their enduring love which transcends time and boundaries.The video garnered 2,089,919 views, 26,268 shares and 39,000 reactions on Facebook at the time of writing.