Lowe Malaysia has been appointed forÂ education brand portfolios of Telekom Malaysia Berhadâ€™s (TM) education arms, Multimedia University (MMU) and Multimedia College (MMC). The appointment is effective immediately.
The achievement follows Loweâ€™s recent appointment as the lead agency for TMâ€™s consumer and SME market segments.
Commenting on the win, Mazuin Zin, managing director, Lowe Malaysia said: â€śMMU and MMC have been discreetly transforming the tertiary education sector for the longest time, touching our lives with their innovations.Â We at Lowe are extremely proud to be part of this journey.â€ť
TM has established MMU and MMC to capitalise on Malaysiaâ€™s growing global ICT sector through education. It will also help fortify innovation for technology, creativity and communications throughout the region.
Among forthcoming developments at MMU is a proposed new campus in Educity Nusajaya, offering a Cinematics Arts Degree programme in collaboration with the School of Cinematic Arts, University of Southern California (USC). In 2013, MMU was ranked the Top Private University in Malaysia by QS Asia University Rankings. Earlier this year, it was ranked in the Top 200 by QS World University Rankings by Subject for Computer Science and Information Systems for the first time.