Local furnishing brand Lorenzo staged one of the largest flashmobs at the international sports event BNP Paribus WTA Finals Singapore.
The flashmob took place minutes before the start of the first semi-final match session. Lorenzo worked with its creative agency, The Fat Oracle (TFO), to pull off the activation with over 100 dancers – aged between eight and seventeen years – who danced to Taylor Swift’s latest hit ‘Shake It Off’.
During the week, a series of K-Pop dance flashmobs were also enlisted to entertain the crowds at the fan zones at SportsHub’s OCBC square. In addition, there were also 42 Lorenzo ball-kids, deployed to keep the game going smoothly. Lorenzo is currently the official Ball-Kids partner of the WTA Finals over the next five years and of Singapore Tennis Association’s Singapore Ball-Kids programme from 2015.
Lorenzo was actively involved throughout the WTA Finals event and according to executive director Jason Teoh, the brand’s activation as official Ball Kids sponsor in social media, PR, on-groundfan contests and showroom sales promotions has generated positive visibility for the main board listed company. This has also resulted in retail sales spiking at its showrooms and renewed consumer interest in the brand.
Teoh said: “TFO nailed it for us with their idea of putting young Singaporean performers on the same global stage as the superstars. At Lorenzo we hope our support of Singapore youth at the WTA Finals will inspire them to always pursue their dreams to live the life they’ve imagined, whether in sports or in other areas.”
Watch the flashmob below: