Cosmetics and beauty brand L’Oreal has called a review of media agencies in Singapore, multiple sources have told Marketing.
The incumbent in Singapore is ZenithOptimedia.
The pitch follows the review of its media businesses, locally, in multiple markets, across Southeast Asia. So far Maxus has won the business in most markets, with L’Oreal’s Vietnam biz being the latest addition to the agency’s roster.
Maxus also retained the account in Indonesia.
L’Oreal, started its multi-market review in the region in late 2010 and included Thailand, Indonesia and Malaysia and Vietnam and now Singapore.
L’Oreal declined to comment on the development.