Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

LOOK Wrecking wow collab

share on

Miley Cyrus was all the buzz, twice the globe over, with the debut of her album Bangerz and scandalicious VMA performance last year.Her transition from a Disney starlet to a sex icon as well as her team’s marketing strategies were under microscopic scrutiny and praise. Even 70 year old grandpas had a thing or two to say about the twerking singer.(Read also: Sorry, there is such a thing as bad publicity)But as opinion goes, Cyrus was undoubtedly the most influential marketing icon of 2013, scoring her her first major fashion campaign with Marc Jacobs.The Spring 2014 sees Cyrus fully clothed in MJ’s campaign, themed around zombies and Goth.“We wanted this beach with girls kind of sulky and broody, and we thought it would be cool if it was Miley with what could be two friends, feeling distant and quite dark,” said Jacobs of the photoshoot concept.The theme seems to be a statement tackling the global issues of teen depression and loneliness. The young performer is also a supporter of the LGBT community, in which the brand designer actively advocates for.The spread was arranged by Katie Grand, editor in chief of LOVE magazine and shot by photographer David Sims.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window