Johnson & Johnson Philippines revives a once favorite pastime among kids made unbearable thanks to todayâ€™s scorching climate by opening the worldâ€™s first shadow playground.
The brand did away with the typical slides, sea-saws and swings for special disks that were positioned under the sun to cast shadows.
Each of the five disks of Johnson’s Baby Active Fresh Shadow Playground represent a game kids can play, ranging from “Maze” that Â teaches children strategy, “Froggy Jump” for concentration, “Hopscotch” for coordination, â€śSnakes and Ladders” for teamwork and â€śFlamingoâ€ť for balance.
Children has a natural fascination for shadows, says Cristina Tin Sanchez, executive creative Director of BBDO Guerrero, which was the agency behind the playgroundâ€™s design. Â Sanchez said that kids stuck indoors to avoid the sun are missing out a lot.
â€śShadows behave in a unique way, as if they have a life of their own. They could help children understand the world around them and even themselves.â€ť
But because children play outdoors less these days, they sometimes miss out on exploring this phenomenon. So we designed the Johnsonâ€™s Baby Active Fresh Shadow Playground to help create these important moments of discovery,” she adds.
Attended by mom bloggers and media, the playground also introduced Johnson & Johnsonâ€™s new line of baby powder under Johnson’s Baby Active Fresh â€śdeveloped to allow children more fun time under the sun.â€ť