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LOOK Here’s who won the Grand Prix award at SPH iink Awards 2015

Bartle Bogle Hegarty’s (BBH) campaign for IKEA entitled “IKEA – BookBook” has won the Grand Prix award at SPH iink Awards 2015.  BBH also clinched the title of iink Creative Agency Of The Year.

The results of the SPH iink Awards 2015, organised by Singapore Press Holdings (SPH), were announced at the SPH iink Awards Celebration Night tonight at Raffles City Convention Centre before a crowd of more than 300 guests from the advertising industry. Awards were given out to the creative agency, media agency and advertiser responsible for the winning advertisements.

The SPH iink Awards, now into its eleventh edition, is one of Singapore’s biggest advertising awards celebrating the best works from the advertising industry. This year’s Awards, with the theme “Inspiration comes when you least expect it”, was a great success which saw 62 finalists submitting 410 entries across 12 categories.

BBH bagged Gold in the Print Single – English (for “Touch”), Print Campaign- English and Integrated – SPH IS ON categories.The campaign also won the much coveted Grand Prix award, which saw BBH bagging a cash prize of $8,000.  Meanwhile,  OMD Singapore was named iink Media Agency Of The Year.BBH had previously won the Creative Agency of the Year award in 2012, while OMD Singapore has won the iink Media Agency Of The Year each year since 2013.

The ten main award categories this year were:
A1: Print Single – English
A2: Print Campaign – English
A3: Print Single/Campaign – Chinese
A4: Print Classified/Recruitment/Notice
A5: Print Creative Media Buy
B: Digital
C1: Radio Commercial
C2: Radio Campaign
D: Out-of-Home
E: Integrated – SPH IS ON Campaign

The winning advertisers from Categories A (A1 – A5) and E, as well as the Grand Prix winner, will each receive a full-page advertising space in either of SPH’s flagship newspapers – The Straits Times or Lianhe Zaobao.

The winning advertiser from Category B (Digital) will receive $30,000 worth of media credits. The two winning advertisers from Categories C1 (Radio Commercial) and C2 (Radio Campaign) will each receive $10,000 worth of airtime. The winning advertiser for Category D (Out-of-Home) will receive $35,000 worth of digital airtime.

Readers’ Choice Award
In addition to the winners of the ten award categories, the winner of the Readers’ Choice Award was also announced during the awards presentation. “Kick the Habit. Stop Problem Gambling” by National Council on Problem Gambling won over the hearts of readers and took home the award.

LASALLE Creative Students’ Challenge
This year’s SPH iink Awards also focused on engaging future creative professionals through the LASALLE Creative Students’ Challenge. Seven teams comprising Year 2 Design Communication students from BA (Hons) Design Communication Programme, Advertising Communication Specialism participated in this challenge.

The students were tasked to conceptualise a ground-breaking integrated campaign to reinforce the SPH Newspaper brand and to use the power of print as a preferred media choice. The winning entry, titled “Always There For You”, was conceptualised by Tan Yong Yu and Roxane Wee. The team walked away with $3,000 cash and a trophy.

Ms Elsie Chua, executive vice-president and head, marketing division at SPH, said: “On a daily basis, readers of SPH’s newspapers and other media platforms get to enjoy many memorable advertisements by Singapore’s creative talents. These ads are the result of a successful relationship between the client and the creative team as well as the media agency. The IKEA – BookBook campaign is one successful case in point that delighted and brought a smile to all who saw the ad.”

“As Asia’s leading media company, we are delighted to have shone the spotlight on so many deserving talents over the years and spurred the creative industry to greater heights through the SPH iink Awards. This year, we are also pleased to include a new student engagement section to the awards and we hope to help in the discovery and development of Singapore’s future creative directors,” added Ms Chua.

The Awards, formerly known as the SPH Ink Awards, was originally launched to honour the best print advertisements and the creative people behind them. In 2012, three new categories – Digital, Radio and Out-of-Home – were introduced to recognise creative and effective advertisements on SPH’s other media platforms. It was also renamed the SPH iink Awards, with the additional “i” representing “Integration”.

To be eligible for the SPH iink Awards, entries must have appeared in at least one of SPH’s media platforms during the period of 1 June 2014 to 15 May 2015. Registration for SPH iink Awards opened on 15 April 2015 and closed on 22 May 2015.

Here’s the full list of winners:

 

Category A1 – Print Single – English

GOLD

A1-1

Title: Ikea Bookbook – Touch

Client: IKEA

Creative Agency: Bartle Bogle Hegarty

Executive Creative Director: Scott McClelland

Creative Director: Tinus Strydom / Maurice Wee

Art Director: Germaine Chen / Maurice Wee

Copywriter: Tinus Strydom / Angie Featherstone

Media Agency: OMD Singapore

SILVER

A1-4

Title: “Classified” Job Ad

Client: Tripartite Alliance for Fair & Progressive Employment Practices (TAFEP)

Creative Agency: Dentsu, Young & Rubicam

Creative Director: Bruce Watt

Art Director: Nico Tangara

Copywriter: Emir Shafri

Media Agency: Carat Singapore

Credits: Kea Sui Hong / Amanda Lim / Jean Lee / Joyce Lee / Qinny Chua

BRONZE

A1-2

Title: NTUC Income Chinese New Year

Client: NTUC Income

Creative Agency: Bartle Bogle Hegarty

Executive Creative Director: Scott McClelland

Creative Director: Peter Callaghan

Art Director: Janson Choo / Boo Weiyi

Copywriter: Khairul Mondzi

Media Agency: OMD Singapore

FINALIST

A1-3

Title: Ikea Bookbook – Light

Client: IKEA

Creative Agency: Bartle Bogle Hegarty

Executive Creative Director: Scott McClelland

Creative Director: Tinus Strydom / Maurice Wee

Art Director: Germaine Chen / Maurice Wee

Copywriter: Tinus Strydom / Angie Featherstone

Media Agency: OMD Singapore

FINALIST

A1-5

Title: Ikea Bookbook – Battery

Client: IKEA

Creative Agency: Bartle Bogle Hegarty

Executive Creative Director: Scott McClelland

Creative Director: Tinus Strydom / Maurice Wee

Art Director: Germaine Chen / Maurice Wee

Copywriter: Tinus Strydom / Angie Featherstone

Media Agency: OMD Singapore

Category A2 – Print Single – Campaign

GOLD / GP

A2-4

Title: Ikea Bookbook

Client: IKEA

Creative Agency: Bartle Bogle Hegarty

Executive Creative Director: Scott McClelland

Creative Director: Tinus Strydom / Maurice Wee

Art Director: Germaine Chen / Maurice Wee

Copywriter: Tinus Strydom / Angie Featherstone

Media Agency: OMD Singapore

SILVER

A2-1

Title: Carlton – Fresh

Client: Carlton Hotel Singapore

Creative Agency: CERCLE

Executive Creative Director: Jeff Ho

Creative Director: Jeff Ho

Art Director: Jeff Ho

Copywriter: Steve Straw

Media Agency: Trapper Havas Media

Credits: Evon Lim / Oon Chin Onn

BRONZE

A2-5

Title: The New MINI 5 Door

Client: MINI Asia

Creative Agency: Kinetic Design and Advertising

Chief Creative Officer: Pann Lim

Creative Director: Pann Lim

Art Director: Gian Jonathan / Astri Nursalim / Leng Soh / Sean Tiang / Clay Kuok

Copywriter: Elliot Townson / Catherine Phua

Media Agency: PHD Singapore

Credits: Sumiati Hashim / Evon Lim / Yammie Huang / Yee Wei Chun / Neesha Ishes

FINALIST

A2-2

Title: Tap Into A Wealth Of Experience

Client: Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP)

Creative Agency: Goodfellas

Chief Creative Director: Patrick Low

Creative Director: Guay Chong Kian

Art Director: Shermin Ong

Copywriter: Brendon Low

Media Agency: ZenithOptimedia

Credits: Raymond Kam / Cheri Neo

FINALIST

A2-3

Title: LOQ 2.0

Client: Audi Singapore

Creative Agency: Publicis Singapore

Regional Chief Creative Officer: Ajay Thrivikraman

Creative Director: Jury Gregorio

Art Director: Eugene Pua

Copywriter: James Dickinson

Media Agency: Mediacom Singapore

Credits: Adeline Tan / Andy Soriano

Category A3 – Print Single / Campaign – Chinese

GOLD

A3-3

Title: Longan & Red Date Sheep

Client: YHS (Singapore)

Creative Agency: SPH CreativeLab

SILVER

A3-5

Title: “Classified” Job Ad

Client: Tripartite Alliance for Fair & Progressive Employment Practices (TAFEP)

Creative Agency: Dentsu, Young & Rubicam

Creative Director: Bruce Watt

Art Director: Nico Tangara

Copywriter: Emir Shafri

Media Agency: Carat Singapore

Credits: Kea Sui Hong / Amanda Lim / Jean Lee / Joyce Lee / Qinny Chua

BRONZE

A3-2

Title: Tap Into A Wealth Of Experience – Syed Sobrie

Client: Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP)

Creative Agency: Goodfellas

Chief Creative Director: Patrick Low

Creative Director: Guay Chong Kian

Art Director: Shermin Ong

Copywriter: Chua Li Ling

Media Agency: ZenithOptimedia

Credits: Raymond Kam / Cheri Neo

FINALIST

A3-1

Title: Chrysanthemum Sheep

Client: YHS (Singapore)

Creative Agency: SPH CreativeLab

FINALIST

A3-4

Title: Ikea Bed & Bath – Drawers

Client: IKEA

Creative Agency: Bartle Bogle Hegarty

Executive Creative Director: Scott McClelland

Creative Director: Tinus Strydom / Maurice Wee

Art Director: Janson Choo

Copywriter: Khairul Mondzi

Media Agency: OMD Singapore

Category A4 – Print Classified / Recruitment / Notice

GOLD

A4-5

Title: Social Service Scholarship

Client: National Council of Social Services

Creative Agency: TILT

Creative Director: Eric Perera

Art Director: John Lui

Copywriter: Eric Perera

SILVER

A4-1

Title: Enabling Inmates To Start Life Anew

Client: Singapore Prison Service

Creative Agency: The New Paper / SPH Classified Marketing

Media Agency: UM Singapore

Credits: Pat. Lim / Ray Pak / Winnie Kam / Juliet Chow

BRONZE

A4-2

Title: One Force

Client: Air Force Recruitment Centre

Creative Agency: DDB Worldwide

Executive Creative Director: Neil Johnson

Creative Director: Thomas Yang

Art Director: Chris Soh / Marvin Liang

Copywriter: Pradeep D Souza

Media Agency: OMD Singapore

Credits: Galvyn Liu

FINALIST

A4-3

Title: A*Star Scholarship “Transforming Lives – Running Man”

Client: A*star Graduate Academy

Creative Agency: ace:daytons Communications

Executive Creative Director: Colt Seow

Creative Director: Colt Seow

Senior Art Director: Reza Hardiansyah

Art Director: One Wan

Copywriter: Kher Ying Tey

Media Agency: ace:daytons Communications

Credits: Connie Teh

FINALIST

A4-4

Title: Enabling Inmates To Start Life Anew – 2nd Chance

Client: Singapore Prison Service

Creative Agency: The New Paper / SPH Classified Marketing

Media Agency: UM Singapore

Credits: Pat. Lim / Ray Pak / Winnie Kam / Juliet Chow

Category A5 – Print Creative Media Buy

GOLD

A5-1

Title: One Force

Client: Air Force Recruitment Centre

Creative Agency: DDB Worldwide

Executive Creative Director: Neil Johnson

Creative Director: Thomas Yang

Art Director: Chris Soh / Marvin Liang

Copywriter: Pradeep D Souza

AR Creative: Shen W Heng (H1Studio)

Media Agency: OMD Singapore

Credits: Galvyn Liu

SILVER

A5-4

Title: Mundipharma- The Human Race

Client: Mundipharma

Creative Agency: Litt Lindden Design Associates

Executive Creative Director: Suvajit Das

Creative Director: Suvajit Das

Art Director: Rachel Wong

Copywriter: Suvajit Das / Rachel Wong

BRONZE

A5-2

Title: Break The Cycle Of Discrimination

Client: Tripartite Alliance for Fair & Progressive Employment Practices (TAFEP)

Creative Agency: Dentsu, Young & Rubicam

Creative Director: Bruce Watt

Art Director: Nico Tangara

Copywriter: Emir Shafri

Media Agency: Carat Singapore

Credits: Kea Sui Hong / Amanda Lim / Jean Lee / Joyce Lee / Qinny Chua

FINALIST

A5-3

Title: Pioneer Generation Chinese New Year Campaign

Client: Ministry of Communications and Information

Creative Agency: Tribal Worldwide

Executive Creative Director: Jeff Cheong

Creative Director: Benson Toh

Art Director: Benson Toh

Copywriter: Dawn Yang

Media Agency: I.M. Communications

Credits: Cecilia Yap / Chris Yap

FINALIST

A5-5

Title: Live Above The Clouds – The Highest Residences

Client: World Class Land

Creative Agency: Hagley & Hoyle

Creative Director: Francis Choong

Art Director: Sim Ai Meng / Dennis Yang

Copywriter: Joslin Liau

Media Agency: I.M Communications

Category B – Digital

GOLD

B-5

Title: ExxonMobil Energy Lives Here

Client: ExxonMobil Asia Pacific

Creative Agency: DDB Worldwide Singapore

Creative Director: Joel Chin

Art Director: Justina

Copywriter: Shivram

Digital Executive: Manel Tan

Media Agency: UM Singapore

Credits: Teng Zoon Fah / Winnie Kam/ Anthony Tan

SILVER

B-1

Title: Ikea Christmas – Dining

Client: IKEA

Creative Agency: Bartle Bogle Hegarty

Executive Creative Director: Scott McClelland

Creative Director: Tinus Strydom / Maurice Wee

Art Director: Gaston Soto, Germaine Chen

Copywriter: Omar Sotomayor

Media Agency: OMD Singapore

Credits: James Sowden / Josie Khng

BRONZE

B-2

Title: Grab & Go

Client: McDonald’s Singapore

Creative Agency: DDB Worldwide Singapore

Executive Creative Director: Joji Jacob

Creative Director: Thomas Yang

Art Director: Huang Yizhen, Lim Yee Hong

Copywriter: Marc Lim

Media Agency: OMD Singapore

Credits: Galvyn Liu / Manel Tan / Regina Heng / Karen Soo

FINALIST

B-3

Title: Singapore International Racing Festival 2015

Client: Singapore Turf Club and Singapore Airlines

Creative Agency: TBWA Group Singapore

Digital Creative: Xod Box Pte Ltd and Singapore Turf Club

FINALIST

B-4

Title: Singapore Airlines – Journeys Australia

Client: Singapore Airlines

Creative Agency: TBWA Group Singapore

Executive Creative Director: Cheryl Wee

Media Agency: MEC Singapore

Credits: Kimberely Doo

Category C1 – Radio Commercial

BEST OF

C1-2

Title: Toh Tuck

Client: ExxonMobil Asia Pacific

Creative Agency: BBDO Singapore

Executive Creative Director: Primus Nair

Creative Director: Ravi Eshwar

Copywriter: Ravi Eshwar

Media Agency: UM Singapore

Credits: Pat. Lim / Ray Pak / Teng Zoon Fah / Winnie Kam / Lim Yi Liang / Cleopatra Chia

FINALIST

C1-1

Title: Q3 Launch

Client: Audi Singapore

Creative Agency: Publicis Singapore

Regional Chief Creative Officer: Ajay Thrivikraman

Creative Director: Martin Loh

Art Director: Martin Loh

Copywriter: Martin Loh

Media Agency: Mediacom Singapore

Credits: Adeline Tan / Andy Soriano / Jayesh Nair

FINALIST

C1-3

Title: Ikea Chinese New Year

Client: IKEA

Creative Agency: Bartle Bogle Hegarty

Executive Creative Director: Scott McClelland

Creative Director: Tinus Strydom / Maurice Wee

Art Director: Eirma Webster

Copywriter: Angie Featherstone

Media Agency: OMD Singapore

Category C2 – Radio Campaign

BEST OF

C2-3

Title: Prime Supermarket – DJ Not At Home

Client: Prime Supermarket

Production by: SPH Radio

Media Agency: Carat Singapore

FINALIST

C2-1

Title: UNIQLO AIRism – Beat the Rush Hour, Beat the Heat

Client: UNIQLO Singapore

Production by: SPH Radio

Media Agency: Dentsu Singapore

FINALIST

C2-2

Title: Come For The Platter, Stay For The Chatter

Client: McDonald’s Singapore

Creative Agency: DDB Singapore

Executive Creative Director: Joji Jacob

Creative Director: Thomas Yang

Art Director: Marcus Lim

Copywriter: Kaushik Iyer

Media Agency: OMD Singapore

Credits: Galvyn Liu / Cindy Zhang / Brenda Teo / Elisa Chua

FINALIST

C2-4

Title: Spice in Concert

Client: McDonald’s Singapore

Creative Agency: DDB Singapore

Executive Creative Director: Joji Jacob

Creative Director: Thomas Yang

Art Director: Sin Englee

Copywriter: Marc Lim

Media Agency: OMD Singapore

Credits: Galvyn Liu / Jae Buenafe/ Karen Soo / Elisa Chua

Category D – Out-of Home

GOLD

D-4

Title: HBO: New Home of the Oscars

Client: HBO

Creative by: HBO

Art Director: Patrick Tan

Media Agency: UM Singapore

Credits: Patricia Lim / Lim Yi Liang / Betty Liang

SILVER

D-3

Title: Citi Global Client Campaign

Client: Citibank Singapore

Creative Agency: Publicis Singapore

Regional Chief Creative Officer: Ajay Thrivikraman

Creative Director: Rohit Malkani

Art Director: Jerry Li

Media Agency: MEC Singapore

BRONZE

D-1

Title: Kopi & Teh With Our Pioneers

Client: Ministry of Communications and Information

Creative Agency: antics@play

Creative Director: Shawn Mak

Art Director: Rachel Yap Ai Ping

Copywriter: Shawn Mak

Media Agency: Starcom MediaVest Group

Credits: Elaine Poh / Lydia Adlina Lee Ismail / Kennie Chan / Caitlyn Ong

FINALIST

D-2

Title: The Pick Of The Day: Threadneedle (Lux) Developed Asia Growth And Income Fund

Client: Threadneedle Investments Singapore

Creative Agency: the local

Executive Creative Director: Kirsten Ackland

Art Director: Lester Lee / Kirsten Ackland

Copywriter: Alan Soh

FINALIST

D-5

Title: A Better Idea

Client: Singapura Finance

Creative Agency: C2 Design Studio

Executive Creative Director: Wayne Tan

Category E– SPH IS ON Campaign (Integrated)

GOLD

E-4

Title: Ikea Bookbook

Client: IKEA

Creative Agency: Bartle Bogle Hegarty

Executive Creative Director: Scott McClelland

Creative Director: Tinus Strydom / Maurice Wee

Art Director: Germaine Chen / Maurice Wee

Copywriter: Tinus Strydom / Angie Featherstone

Digital Creative: Larraitz Larena

Media Agency: OMD Singapore

SILVER

E-2

Title: LOQ 2.0

Client: Audi Singapore

Creative Agency: Publicis Singapore

Regional Chief Creative Officer: Ajay Thrivikraman

Creative Director: Jury Gregorio

Art Director: Eugene Pua

Copywriter: James Dickinson

Media Agency: Mediacom Singapore

Credits: Jayesh Nair / Joseph Sales / Adeline Tan / Andy Soriano

BRONZE

E-1

Title: Ikea Bed & Bath – Improvements For Your Private Life

Client: IKEA

Creative Agency: Bartle Bogle Hegarty

Executive Creative Director: Scott McClelland

Creative Director: Tinus Strydom / Maurice Wee

Art Director: Janson Choo

Copywriter: Khairul Mondzi

Digital Creative: Larraitz Larena

Media Agency: OMD Singapore

FINALIST

E-3

Title: Ikea Chinese New Year

Client: IKEA

Creative Agency: Bartle Bogle Hegarty

Executive Creative Director: Scott McClelland

Creative Director: Tinus Strydom / Maurice Wee

Art Director: Eirma Webster

Copywriter: Angie Featherstone

Digital Creative: Larraitz Larena

Media Agency: OMD Singapore

FINALIST

E-5

Title: Ikea Easy Home Renewal

Client: IKEA

Creative Agency: Bartle Bogle Hegarty

Executive Creative Director: Scott McClelland

Creative Director: Scott McClelland

Art Director: Marcus Yuen

Copywriter: Angie Featherstone

Digital Creative: Larraitz Larena

Media Agency: OMD Singapore

GRAND PRIX

A2-4

Title: Ikea Bookbook

Client: IKEA

Creative Agency: Bartle Bogle Hegarty

Executive Creative Director: Scott McClelland

Creative Director: Tinus Strydom / Maurice Wee

Art Director: Germaine Chen / Maurice Wee

Copywriter: Tinus Strydom / Angie Featherstone

Media Agency: OMD Singapore

iink Creative Agency of the Year: Bartle Bogle Hegarty Ltd

iink Media Agency of the Year: OMD Singapore

LASALLE Creative Students Challenge

FINALIST

Team 1: Daryl Chua / Tiffany Tan

Title: SPH Newspaper is: _____________________

FINALIST

Team 2: Amos Chew / Dan Chia

Title: The Blank Page Challenge

GOLD

Team 3: Tan Yong Yu / Roxane Wee

Title: Always There For You

Readers’ Choice Award

Winner:

Kick the Habit. Stop Problem Gambling

National Council on Problem Gambling

Goodfellas

IPG Mediabrands

Finalists:

Live Above The Clouds

World Class Land

Hagley & Hoyle

I.M Communications

Tap into a Wealth of Experience

The Tripartite Committee on Employability of Older Workers (TAFEP)

Goodfellas

ZenithOptimedia

Enabling Inmates to start Life Anew/Second Chance

Singapore Prison Service

TNP Creative / SPH CreativeLab

UM Singapore

Promises

ETIQA Singapore

Blak Labs

ZenithOptimedia

Make Christmas Last Longer than a Sugar Rush at ION Orchard

Orchard Turn Retail Investment

Ice Inc

OMD Singapore

Season of Giving

Hotel Properties Limited

Work

ZenithOptimedia

Ready for What’s Next

Tokio Marine Life Insurance Singapore Ltd and Tokio Marine Insurance

Havas Worldwide Singapore

Arena Group Singapore

BuildSG50 – Building People, Building Communities

CapitaLand Limited

CapitaLand Creative Team

Bank of China Singapore – atm5 ‘通 (tōng) / Connectivity’

Bank of China Limited

Grid

Maxus Communications

SG50 Phase 1
Asia Pacific Breweries (Singapore) Pte Ltd

BBDO Singapore

Starcom Media Worldwide

Volvo Turns 88!

Wearnes Automotive Pte Ltd

3-Sixty Brand Communications

ZenithOptimedia

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