Delphys Hakuhodo International and i-DAC have created a series of spoof videos for Toyota Motor Asia Pacific, based on blockbuster Batman V Superman: Dawn of Justice, in order to promote the importance of seat belts.
The series, The Buckle Battle, follows the feud between the two main characters, Badman and Supperman. Badman is a cunning and petty restaurateur who bears grudges easily, while Supperman is an avid foodie who gets nasty when unhappy.
Each episode of the series features a cameo appearance by Toyota’s safety mascot, THUMS (Total HUman Model for Safety). The first two videos of the series, “Hunger Revenge” and “Fries Away” were released on 17 March 2016.
Yasunori Nakajima, deputy managing director of Delphys Hakuhodo International, said, “Road safety has always been a paramount priority at Toyota. One of the most common reasons for people to not wear a seat belt is because they felt that it was uncomfortable. What we are trying to bring across from the videos is that though seat belts can be a hassle, buckling up always ensures a safer ride for you and your passengers.”
“This is the first time we are experimenting with comedic videos, we hope that through these animations, viewers can both have a good laugh as well as see the importance of buckling up their seat belts be it in the front seat, or the rear seat,” Nakajima continued.
In line with the messaging on the importance of seat belts, Delphys Hakuhodo International and i-DAC have also developed a game, Go Go Buckle Up, which challenges players on how fast they can buckle up.
The game is found on Toyota’s safety website.