Wildlife Reserves Singapore has launched an OOH campaign for its latest River Safari, Asia attraction. The campaign, created by boutique creative shop Blak Labs runs on a series of subway posters, bus shelters and taxi wraps.
A number of the instillations include 3D animal structures which allow the public to interact with the ads.
“We want people to interact with the ads and be inspired to visit River Safari,” Charlie Blower, managing partner of Blak Labs said.
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Wildlife Reserves Singapore (WRS) also recently launched its multi-platform marketing campaign titled the ‘Ultimate Wildlife Experience’ which puts on centre stage the parks’ rainforest setting and animals to reach out to locals and tourists at high traffic areas and tourist hotspots.