LOOK Do you really want your ad placed here?

While the nation waited intently on the much talked about results of the sex for grades case, education institutes promoted their degrees in full speed.Spotted in yesterday's Today newspaper, PSB academy put up a print ad looking to recruit students for its diploma programme. Meanwhile, the Zombie trend took to digital ST site just a couple of days ago, when we saw another misfired ad next to an article where a woman fell victim to flesh eating disease in the US.It's probably an honest mistake and proof of editorial independence but marketers, is it time to be a tad bit more careful with ad placements?