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LOOK Oreo creates 3D art for #MYWonderfilled campaign

Oreo has completed its #MYWonderfilled 3D artwork in the heart of Kuala Lumpur.

Situated between the intersection of Jalan Tun H.S Lee and Jalan Tun Tan Cheng Lock, the initiative aims to transform an abandoned wall into an inspiring piece of art that honours Malaysia’s diversity which are a unique representation of the nation and the people.

Oreo #MYWonderfilled was inspired by the idea of preserving the city’s heritage values and revitalising Kuala Lumpur’s charm, in line with Kuala Lumpur City Hall (DBKL) efforts and initiatives to reconceptualise existing historical places.

Oreo started this initiative by hosting a nationwide poll on social media to ask Malaysians what iconic elements that represent the nation they would like to see coming together.

The poll garnered nomination of characters and icons demonstrating the elements of bridging the past and present, while others were about uniting two tales, cultures or personalities.

The campaign’s running hashtag for the campaign is #MYWonderfilled.

Tan Chian Pang, head of biscuits and snacks, Mondelez Malaysia said, “In line with Oreo’s ‘Wonderfilled’ campaign which ignites curiosity and wonder, we believe that wonderful things can happen when Malaysians of diverse culture and communities come together and share a common interest.”

“The selected art depicts stories and elements that Malaysians have grown up with. By incorporating feedback from the people across the country, the wall is a physical manifestation of Malaysians’ imagination that is now transposed into a wall. In due time, we hope the wall will become a familiar landmark that the local communities could be proud of,” he added.

The 3D artwork includes interactive elements that unify the people and culture.

Malaysia’s classic folklore of ‘Sang Kancil and Buaya’ was among the popular choices from the poll results. The other characters mirror people’s lives and appreciation towards the childhood wonder tales of ‘Sang Kancil and Buaya’.

Combining storyline, collage and pronounced visual, the wall is now transformed into an attractive location.

The 3D artwork is a collaboration between the employees of Mondelez Malaysia and street art experts, Haze Long and her team from Art Misfits. Approximately 50 employees with the assistance from Art Misfits, rolled up their sleeves to complete the painting.

 

 

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