Last week’s hot topic, following the Brazil – Germany face off, was the ad created by NCPG which saw a little boy admitting that his father had bet all his money on the German team. The irony of the situation was that the German team actually massacred Brazil on the field with a score of 7-1.
Now, following the Germans taking home the coveted World Cup trophy, NCPG has created a “surprise” follow-up ad. NCPG has now added on extra captions:
Take a look:
The earlier version of the ad first made headlines following popular troll site SGAG creating memes around it. This then spread like wildfire with even reaching global stages on shows such as the Tonight Show hosted by Jimmy Fallon.
Meanwhile a NCPG spokesperson told Marketing :
“Germany’s 7-1 win over Brazil in the World Cup semi-finals surprised many and resulted in much public attention on NCPG’s campaign on problem gambling. NCPG’s central message is that problem gambling causes harm to individuals and their loved ones, regardless of the nature and outcome of the bet.
As the campaign progressed, we took the opportunity to reinforce the fact that problem gamblers find it hard to stop, regardless of the outcome of any single bet. This is a reflection of real life examples that NCPG has come across. It is thus important that both affected individuals and their family members know where to go to seek help, should they face issues with problem gambling.
At the same time, we would like to clarify that the ads were aired before the start of the final two matches. There are no plans to launch new creatives and we will let the current campaign run its course. The campaign was meant to reinforce the message during the World Cup season which has since ended.”