LOOK Mediacorp takes a jab at local ad industry star Pat Law and Goodstuph

Mediacorp took a jab at one of the most well known and outspoken folks in the local advertising industry, Pat Law.

In its latest Noose episode, it featured a local ad agency owner “Cat Paw” of Goodfluff, talking about social media marketing and rebranding. The spot also showcased one of Cat’s clients, a money laundering tycoon named Mr Kwek, and showed how Cat was helping him reach out to the Millennials via an online web series called “Keeping up with The Kweks #kwekbucks”.

Fast forward to the 12-minute mark to check out “Cat Paw”.

The episode of Noose also took self deprecating jabs at its own broadcast platform.

In a statement to Marketing, Law said:

To be parodied on the Emmy-nominated news satire show is most flattering. Admittedly, when I first got wind of news about the spoof, I was sh*tting in my pants. ‘Oh god who did I offend this time? Did I piss a scriptwriter off?’, I thought. The Noose has been very kind, and I am most honoured.

Marketing has also reached out to Mediacorp for a statement.

But as author Oscar Wilde once said,” Imitation is the sincerest form of flattery.”


Rezwana Manjur
Southeast Asia Editor
Marketing Magazine Singapore
Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. She enjoys traveling and fantasising over the charming lads on hit TV show Mad Men. Most weekends, she turns nocturnal, except when brunch comes into play.

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