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LOOK Leo Burnett turns 80

Leo Burnett Worldwide recently turned 80 and to celebrate the big day, the team here in Singapore ran a donation drive for The Lions Home for the Elders.

This year, the advertising agency celebrates its anniversary with more than 9,000 employees across its 86 offices. At the global headquarters in Chicago, employees celebrate with six Leo Love organizations, strategically selected nonprofit partners focusing on children, creativity and Chicago.

Here’s a bit of trivia about the agency.

When Leo Burnett opened his new advertising agency on August 5, 1935, during the Great Depression, he brightened the office with a bowl of red apples. A newspaper columnist wrote that it wouldn’t be long before Burnett started selling apples on the street rather than giving them away. Now 80 years later, all 86 offices have bowls of apples in honor of Leo Burnett, the man. The agency also regularly donates fresh apples to the Ronald McDonald House Charities in Chicago.

The agency started in 1935 with its first client – a humble tin of peas – now known as the Jolly Green Giant, who lives on 80 years later. It also agency led the industry in adopting television advertising as a visual medium in the 1950s and was one of the first to create a viral web video advertisement, John West Salmon “Bear Fight,” in 2000.

Here’s how the agency celebrated its anniversary.

 

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