A three-dimensional luggage installation of about 37cm in height and 110cm in length, has been running around the nation. This is part of NTUC Income Insurance’s campaign launched for its travel insurance.
The objective of the campaign is to raise awareness of NTUC Income’s Travel Insurance in Singapore, a branding campaign which aimed to differentiate itself from the industry players. The creative agency behind the concept was BBH and media agency is OMD Singapore.
The taxis with the luggage will be on the road until 5 March 2015 and was done in collaboration with OOH media owner Moove Media. The installation, which is made up of fiberglass, took Moove Media about four months to fabricate and install on the taxis’ rooftops.
Marcus Chew, vice president, strategic marketing of NTUC Income said with the large number of taxi advertisements on the roads, it is important to ensure that the execution stands out from the rest.
“We are glad that Moove Media’s three dimensional installation is able to help us achieve that and bring across how NTUC Income’s travel insurance enables our customers to pursue their adventures with peace of mind,” said Chew.
Jayne Kwek, CEO of Moove Media said: “At Moove Media, we take great pains to ensure what we create captures the advertising concepts of our clients. This three-dimensional luggage that has been created for NTUC Income Insurance catches the eye easily when the taxis are on the roads.”
Meanwhile, a video of the campaign is also running online. Take a look: