LOOK Japanese confectionery company uses candies as rocket fuel

Japanese confectionery company UHA Mikakuto, along with its agency, Hakuhodo has launched a rocket using candies as its fuel. According to a statement from Hakuhodo, this is part of its branding and corporate initiative.The “Candy Rocket Project” which began in August 2012 finally launched a rocket on March 7, 2015. The rocket was successfully launched twice with the highest altitude reached was 248m.Currently, a special movie on the course of events of this project, including the launch of the Candy Rocket on 7 March  is available on the “Candy Rocket Project” website.Here's a snippet as to what happened below:https://youtu.be/zPYgJBicW2w[gallery link="file" ids="88849,88848,88847,88846"]The Candy Rocket Project Committee was launched by UHA Mikakuto and director Yutaka Wada of the Akita Space Development Institute at Akita University. Other members were director Hiroaki Akiyama of the Institute for Education on Space at Wakayama University and Professor Seiichi Sakamoto of the NAOJ Chile Observatory.One of the director's involved in the project, Hiroaki Akiyama of the Institute for Education on Space at Wakayama University, explained that one of the purposes of having adults create a challenge with free thinking was show that “you can think more freely in the world,” and have them challenge various things.“At the same time, we want to have them understand that it is important to gain an understanding of the people around them and create a supportive environment since “free thinking” could cause worries and troubles,” said Akiyama.