Fraser & Neave has appointed GOVT Singapore to create an integrated campaign to promote its latest product offering, Ice Mountain Sparkling Water.
The team created an interactive, Kinect-powered screen that turned people into a mass of bubbles. A custom-built bubbling water bar was also displayed around town to push the message of ‘Sparkle From Within’.
The campaign aims to promote Ice Mountain’s Lemon and Grapefruit flavor. Communication touch points include print, outdoor, digital, social and on-ground activations. The campaign launched on the 15 October 2015 and will run until the end of the year.
Ashlynn Sum, creative group head, GOVT Singapore, said: “It isn’t easy to sell water, especially in Singapore. So we decided to have some fun with it.”