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LOOK Dove’s aggressive approach towards beauty

Dove has released a new spot accompanying its latest campaign #MyBeautyMySay, where it features stories of women who stood up for their own beauty.

From a boxer, plus sized fashion blogger, lawyer, poet to even a model who is often mistaken for a man, the video follows the stories of these women who talk about how others make assumptions about their capabilities based on their appearance.

It explores the act of how society “uses their beauty against them” and takes on an aggressive approach on how women should stand up for themselves to not be subject to such judgements.

The spot has garnered around 695,000 views on YouTube, since its launch two days ago.

Watch it here:

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