In its new global campaign targeted at young travellers between 18 to 35, Contiki is asking them to live life to the fullest.
Titled #NOREGRETS, the campaign will run for at least one month from now till mid December.
The campaign will be in two parts and in the form of two TVCs. The first TVC shows skateboarder Sammy Winter skating throughout the Cité de la Mode et du Design (The City of Fashion and Design) in Paris. The video has already received 21,575 views.
The second TVC will run next week.
Contiki is targeting the 15 Asian markets for this campaign, including Japan, Korea and Philippines. The campaign will see Contiki sponsor someone to live their #NOREGRETS Day. Participants need to tweet their submissions using the hashtags #NOREGRETS & #Contiki, or enter the contest at contiki.com/noregrets to win an all-expense paid trip to the destination of their choice.
The campaign will be published on social media channels including Facebook and Twitter.
ZenithOptimedia is the brand’s media buying partner.