The haze is here and it is set to stay. According to a report on The Straits Times, the haze could remain until November due partly to the dry spell caused by the El Nino effect.
Last night, the local arms of brands such as KFC, McDonald’s, Foodpanda and several others suspended their delivery services due to worsening hazy conditions.
While the rest of us fume over the grey smog swallowing up the nation, here are some smart marketers with a clear vision on marketing through the haze.
Last night taxi service Uber also put up a post on its Facebook page saying that it was bringing free haze masks to consumers on-demand.
“We’ll arrive at your location with your FREE #UberHEALTH pack. Each pack includes 4 N95 masks and Uber swag,” said the brand.
Last week, in a Facebook post, budget carrier Scoot worked with its agency Publicis Singapore to offer promotions to customers to go to a destination with clear skies. If customers typed in the promo code “FRESHAIR”, they would get an additional 10% off on several of Scoot’s services.
With the help of Dentsu Mobius, WWF Singapore has launched a campaign called “We Breathe What We Buy” along with the hashtag #XtheHaze. The campaign aims to get 50,000 pledges from consumers to support WWF’s efforts to help companies practice sustainable palm oil methods, which will directly impact the Singapore Haze in the future.
Check out these really cool GIFs by WWF Singapore.
StarHub also gave its TV customers a Free Preview of over 140 StarHub TV channels over the weekend to promote family time.
Manhattan Fish Market:
Have you seen any other brands pulling of cool marketing stunts during this hazy season? If so, share them with us at firstname.lastname@example.org. Meanwhile, breathe easy folks!