Are you getting geared up for the Grand Prix? Here’s a peek at this year’s trophy to wet your appetite.
Created by Sanjay Chauhan, TBWASingapore‚Äôs head of design, the trophy is said to embody innovation, technology and precision ‚Äď the common attributes shared by both Formula 1 racing and Singapore Airlines.
Incorporating the airline‚Äôs iconic logo, the trophy‚Äôs three gold stripes represent power, direction and speed, while the clean curves imbue a touch of elegance and beauty. Seven rings at the base of the trophy pay tribute to the longevity of the world‚Äôs first F1 night race ‚Äď one for each year the event has headlined on Singapore‚Äôs sporting calendar.
Chauhan, the brains behind the design worked on the trophy design for a period of six-months. A self-confessed Formula 1 ‚Äėnut‚Äô, Chauhan custom-designed the 52-centimetre, 5-kilogram, gold-plated trophy to mark the airline‚Äôs inaugural year as title sponsor of Formula 1‚Äôs only street circuit night race.
The design and production of the trophy was a closely held secret in the agency which, as Singapore‚Äôs Airlines global creative agency, is also responsible for the brand‚Äôs advertising and digital communications tied to the sponsorship programme.
‚ÄúAs an F1 fan, it’s been a massive honour to have the opportunity to bring two great brands together and produce something so unique and beautiful,‚ÄĚ said Chauhan.