We all know weather updates can get pretty boring online without the help of gorgeous weather girls (and boys!). But that is not something which has stopped @STcom, The Straits Times‘ Twitter platform for getting its news of the weather out.
The social media team decided to take on a more casual approach when announcing dreary weather updates. The results were fabulous. Here’s what we deduced about the social media person/persons.
1. The poster was likely a fan of Star Wars.
Weather update: Warm. Showers mainly over northern and eastern Singapore in the late afternoon.
“Warm” is also the sound a lightsaber makes.
— The Straits Times (@STcom) February 5, 2017
2. And also of Rihanna’s song “Umbrella”.
Weather update: Thundery showers mainly over north, west and central Singapore in the afternoon. Remember your umbrella ella ella eh eh eh! — The Straits Times (@STcom) February 1, 2017
3. He/she/they definitely had a penchant for puns.
Weather update: Thundery showers mainly over north, east, central S’pore in late afternoon, evening.
My shower this morning was fine though.
— The Straits Times (@STcom) February 4, 2017
4. And a good sense of humour.
Weather update: Thundery showers over many areas in the afternoon. What often falls but never gets hurt? Rain. Have a great day! — The Straits Times (@STcom) January 18, 2017
5. A really good one.
Weather update: Cloudy with periods of showers, heavy at times. Seems like a great day to walk your pet fish. Have a great Tuesday!
— The Straits Times (@STcom) January 23, 2017
6. But one thing is for sure, the persona behind the weather update seems like a pretty chirpy person.
7. And feels more like a friend telling you about the weather.
Weather update: Thundery showers over many areas in the afternoon. Remember your umbrellas! Or swimming attire.
— The Straits Times (@STcom) January 15, 2017
A quick check by Marketing found that this was not always the case with ST’s weather updates. And things were previously a little more serious.
But one thing’s for sure, Twitter users are loving the person behind these hilarious weather updates. We’re still waiting to hear back from SPH on what spurred the creativity.
But meanwhile, kudos to SPH and The Straits Times for making us laugh…come rain or shine.