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This campaign gives cabs wings

OOH media owner Moove Media has created eye-catching 3D rooftop ads for Sentosa’s Wings of Time attraction.

The structure is nearly 40cm tall, with a 100-cm wide wing span and features the attractions characters such as Shahbaz, a pre-historic bird-like creature and others. The 3D structures, made mostly of fiberglass, took Moove a total of two months to produce and install.

The cabs will also be wholly-painted as part of Sentosa Leisure Management’s publicity campaign for its latest night show by the sea. Moove will also help roll out fully-wrapped buses for the campaign. The campaign will run until 1 October 2014. The media agency for the campaign was MEC Singapore and the creative agency was Xodbox.

Luanne Tan, marketing director, Sentosa Leisure Management said the campaign was done to create mass awareness for the new show.

“We are certain that the 3D tops will generate chatter and interest in the show,” Tan added.

Jayne Kwek, CEO of Moove Media said: “The beautifully-crafted, multi-coloured gigantic 3D Shahbaz will definitely make heads turn. At Moove, we want to help clients like Sentosa Leisure Management reach its target audiences through the multiple advertising platforms that we have.”

Wings of Time is set against a water screen and the contemporary storyline is weaved together with the latest multimedia effects, including 3D projection mapping, state-of-the-art lasers, robotic water fountains and giant water jets as well as pyrotechnics.

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